Hot Yoga Republic is inviting
YOU to swim in the tank with Sharks!
IT’S HYR’S ENTREPRENEURIAL CHALLENGE!
(We’re looking for our very own Frappuccino, people!)
THE CHALLENGE, HOW TO MAKE HOT YOGA REPUBLIC MORE WONDERFUL FOR OUR MEMBERS…
We see you, crushing it out their in the world of business, Masters of Your Domain, smart, entrepreneurial, takin’ care of business..every day!
Well, Hot Yoga Republic wants to harness the killer fitness idea that you’ve always wanted to share, but didn’t really have a good reason to share it…until now!
Hot Yoga Republic is hosting our very own version of Shark Tank, “Swimming With Sharks”, and if your idea is selected as the winning idea, you’ll receive $5,000 in cold hard cash and a one year Unlimited Membership to HYR!
Here is how it works:
Wait, WHAT? That’s right! We believe lurking under the surface of Hot Yoga Republic’s amazingly creative and entrepreneurial minds are astounding business ideas that might help us better serve our members and bring joy to the world!!
So to that end on Saturday, October 5th, Hot Yoga Republic is hosting HYR’s Swimming With Sharks Night and we’d love for YOU to participate!
Here’s how it works:
From August 1st to September 25th, submit your business idea that will make the experience at Hot Yoga Republic even more rich and rewarding for our members.
If your idea makes the cut, you’ll be invited to present your idea live and in person on the evening of Saturday, October 12th before our panel of Sharks and guests!
We’ll have food, cocktails, mocktails and lots of prizes.
IF your idea is selected as the winner, you’ll receive a one year membership to Hot Yoga Republic and $5,000 in cash!
If any portion of your ideas are utilized, the HYR Sharks will award you various membership packages.
Email kathryn@hotyogarepublic.com for rules and regulations.
Please note: By submitting any ideas, or participating in HYR Shark Tank, you will be releasing full ownership of your ideas to HYR.
WE NEED TO BUILD A BETTER FRAPPUCCINO MOUSETRAP…
The history of the world’s most successful coffee franchise, Starbucks, is a fascinating tale of entrepreneurialism, grit, rejection, and how one business can imprint a dynamic shift on consumer tastes across a nation, and eventually the rest of the world.
We are Switzerland (if that still implies “somewhat neutral”) on what Starbucks sells, but one thing Howard Schultz noticed pretty quickly at Starbucks, was that it created a place for community, for people to gather and find friendships. As he said in the podcast ‘Acquired’, “The coffee was the conduit for creating connections.”
Well, dammit, we think at Hot Yoga Republic, not only do we create connections, but in a world where heart disease, depression, loneliness and diabetes are running rampant, HYR creates a place that is truly life enhancing and life changing.
Sugary drinks aside, Starbucks and the Frappuccino does highlight the importance of remaining open-minded and avoiding the narrative of what isn’t broken, doesn’t require fixing.
Not that long after the introduction of the Frappuccino in 2012, Starbucks had annual Frappuccino sales of over $2 billion.
And if all this sounds crass and materialistic, make no mistake, for even a non profit to do good work, an organization must be profitable to do it’s good work, or the organization will go under.
WHAT DOES A GREAT IDEA LOOK LIKE?
The HYR Swimming With Sharks challenge is to create a commercially viable idea that will significantly improve our members experience at Hot Yoga Republic.
Here are some good thought starters…
Is your idea unique?
Is your idea delightful?
If your idea is similar to what is out there, what is the tweak that will make it special to HYR? How will we build a better mousetrap?
Is your idea inclusive? (Meaning it doesn’t create a ‘caste’ within HYR?)
Is your idea replicable?
Would YOU love it if this idea were executed at HYR?
Ponder it, and come September 25th, send it to Kathryn@hotyogarepublic.com!